LB Capital launches EM Exteriors as largest privately held home services platform

LB Capital has launched EM Exteriors, an operator-built roofing platform spanning 15 companies in 13 states and more than $150 million in revenue under management. The move gives established owners shared infrastructure and scale while preserving their brands, teams and leadership.

Why it matters: - EM Exteriors is designed to help roofing owners scale without sacrificing the identity of the businesses they built. - The platform aims to create enterprise value through shared systems, buying power and a possible future exit as one larger platform. - LB Capital says the platform is the largest privately held home services platform.

What happened: - LB Capital launched EM Exteriors on Sept. 1, 2026, in Blue Bell, Pennsylvania. - The platform brings together 15 roofing companies across 13 states. - The businesses represent more than $150 million in revenue under management and operate with zero debt. - EM Exteriors is run by LB Capital and built around an operator-led model for established roofing business owners.

The details: - EM Exteriors gives partner companies access to infrastructure and resources usually found in a larger platform. - Partner owners keep their name, team, leadership and brand identity. - The platform focuses on documented processes, leadership, technology, automation and financial visibility. - The stated goal is to make each business less dependent on any one person and more scalable. - LB Capital says the platform is built by founders and operators with firsthand experience scaling and exiting home service businesses. - The launch includes six completed exits by proven operators. - Planet Roof grew from $3.4 million in revenue in 2024 to a 2026 run rate of $22.8 million. - Roofing Pups grew from $3.7 million in revenue in 2024 to a 2026 run rate of $18.1 million. - TruChoice generated $1.3 million in revenue in 2024 and is on pace for nearly $12 million in 2026. - EM Exteriors is named after Emily, Lance Bachmann’s wife. - Bachmann said the name is meant to reflect the family impact behind business building.

Between the lines: - The model is less about buying and rebranding roofing companies and more about stitching together a shared operating system across independent businesses. - That structure can increase leverage with vendors and manufacturers while letting owners keep local equity and culture. - The platform also signals a broader play: build value now, then potentially sell the combined platform later rather than each company exiting alone. - The partner quotes suggest the pitch is strongest for owners who want operational help without losing control of the brand they built.

What's next: - EM Exteriors is selectively looking for additional roofing businesses and owners to join the platform. - Interested owners are being directed to start at a Build It To Sell It event. - LB Capital says those events are the first step for evaluating fit and showing commitment to the operating model. - The platform will keep expanding by adding more owners who want shared infrastructure and a larger eventual exit opportunity.

The bottom line: - LB Capital is betting that independent roofing companies can grow faster together than alone — and that the real value comes from building one platform, not just more locations.